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Toilet Training Census 2025: Take Part & Win a £50 Amazon Voucher

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Let’s Talk Potty Training Trends – And You Could Win a £50 Amazon Voucher!

At Cheeky, everything we do is about making life simpler, a little bit more sustainable, and a little bit better for both families and the planet. 

From reusable wipes to period protection, we’ve seen how small changes can make a big impact when we work together.

Now, we’re teaming up with other like-minded companies to understand more about potty training trends—and we need your help!

We’ve all seen headlines about children starting school still in nappies.

 But behind those headlines are real parents, with real experiences, juggling the challenges of modern life.

We want to uncover the 'why' behind the trend and spark an open conversation about potty training—and that’s where you come in.

Take Part in the Census

This is a judgment-free zone. Whether your little one potty trained early or later, your insights matter.

By answering a few questions about your own experiences, you’ll be helping us understand:

🚽When and how children are toilet training (are the headlines accurate?!)
🚽How nappy choices affect readiness
🚽What modern parenting challenges are impacting potty training

🎁 As a thank you, you’ll be entered into a draw to win one of six £50 Amazon vouchers!

At Cheeky, we believe that starting conversations—whether it’s about wipes, periods, incontinence or potty training—can help break down barriers and lead to positive change.

By sharing your story, you’re helping us support parents everywhere.

Thank you for being part of the Cheeky community.

Together, we’re making parenting simpler, greener, and hopefully a little less stressful.

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'I have been using cheeky wipes for 6 years ever since my son was born. The wipes are 100% better than disposable baby wipes for cleaning babies bums. I used them from birth all the way to potty training and they never failed to do the job easily and cleanly.

We also have a set for hand and faces which are a lifesaver for cleaning mess. We now use the wipes for cleaning the house!

They truly can last a lifetime! I dread to think how many disposable baby wipes we would have used had we not have discovered reusable wipes.

I now buy these wipes as a gift for every new mum I know! If you want a product that can really have an impact these are definitely worth the investment.'

Becky, Trustpilot

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'Our Grandson is autistic and 4 years old and not yet potty trained. I like the way the pants are exactly like underpants, and very comfortable. He took to them straightaway and I think will help him.' Trustpilot Review

We’d love to hear from you! Got any questions, tips, or stories on potty training to share? Drop them in the comments or get in touch with us.  Or for more helpful tips on toilet training, check out our other blog posts:

About the Author: Helen Rankin founded Cheeky Wipes, the original reusable wipes kit back in 2008 after disposable wipes caused her eczema to flare up. 4 kids later, she went on to develop their range of 'Simple Reusables' to include period pants, reusable period kits and reusable sanitary pads.  Both she and the rest of the leadership team are now navigating menopause, with all the joys it brings!

The Cheeky customer services team pride themselves on providing honest, friendly advice and just LOVE to chat pee, poo and periods all day long, helping people make the switch to reusables! The Company was recognised for their hard work in developing environmentally friendly products with the Queens Award in Enterprise for Sustainable Development in 2021.