On a Cheeky mission

We love what we do. We’re very proud of what we’ve already accomplished. And, brilliantly, it seems like every year and every new product we launch more and more of you love it too.

Reusables as an alternative to the many many plastic, expensive, uncomfortable, ineffective and wasteful disposable options out there are our bread and butter. Our foundation and our focus.

But it’s our mission to get more people on board with us because the journey is only just beginning. We hold ourselves to account and are always looking for new ways to help people make the shift by making reusables…

Appealing

Affordable

Intuitive

Easy

And doing all of it in a way that’s relatable, transparent, easy and shows our utter passion.

If we can blow someone’s mind because they’d never heard of reusable wipes before but now never look back… If we can get reviews saying we’ve changed someone’s life for the better because our Pants give them a confidence they’ve never had before… If we can inspire one gorgeous Customer to tell just one other person about us and about how simple reusables can be…

Then our mission is on track.

Destination?

To make reusables the norm and ours the business synonymous with those.
The go-to. The standard we hold other brands - and ourselves - to.
The inspiration for what else we can do to make conscious changes in our homes.

Simple Reusables.